Behr Process Corporation

Company Information

Street 1: 
3400 West Segerstrom Avenue
City: 
Santa Ana
State: 
CA
Postal Code: 
92704-6405
Country: 
United States
Phone Number: 
714-545-7101
Year Established: 
1947
Ownership: 
Public
Employment: 
266
Employment Year: 
2010
References in Nano Datasets: 
4

Description: 

BEHR produces coatings such as paint, stains and varnishes that are sold primarily through The Home Depot; its best-selling line is exclusive to the home-improvement warehouse giant. BEHR also owns Masterchem Industries, which makes the primer KILZ. BEHR is owned by home-improvement materials company Masco.  BEHR has "Customer Solutions Centers" in more than 2,200 Home Depots throughout the US, from which it sells not only its BEHR Premium Plus products but also a line of Disney-branded paints meant primarily for children. Expanding from its North American base, BEHR introduced its branded paint products to China in the mid-2000s. BEHR also sells in Canada, Mexico and South America; almost all of its manufacturing is in North America.

Value Chain Mapping

Firm or Supporting Organization: 
Firm