Antenna Group

Overview

Antenna Group, Inc. is an independent agency specializing in the full range of public relations services for innovative technology companies (3). The agency offers expertise in designing green building infrastructure, reducing waste, implementing new climate-friendly vehicle systems, and optimizing the usage of water and energy. Antenna Group also provides positioning and strategy development, trade show support, press materials creation and distribution, and media monitoring services (1).  Antenna Group is one of the largest clean technology public relations firm in the United States, providing strategic communications for more than 40 clients in clean technology, renewable energy and sustainability. Antenna educates the media and the public about the entrepreneurial firms that are leading the clean tech movement (2b). Based in San Francisco, Antenna Group was founded in 1996 by Melody Kean Haller (3).

Facilities and Research Initiatives

Antenna is a full-service, strategic communications firm specialized in serving emerging clean-technology companies and corporations concerned about sustainability (2a).  They have more than a decade of experience in bringing clean technologies out of the lab into commercialization and providing strategic communications for companies ranging in size from pre-seed startups to Fortune 50 companies such as 3M (2b).  Recently, the Antenna Group has begun a new initiative – “New Industrials.”  New Industrials practice embraces emerging technology companies in nanotech, cleantech, advanced materials and energy (3).

Antenna is headquartered in San Francisco and maintains offices in New York, Washington D.C. and Hackensack, N.J. (2b).

Strategic Partnerships

Antenna Group’s New Industrials clients include AgraQuest, Cambrios Technologies, Solaicx, Ecology Coatings, the Foresight Nanotech Institute, HelioVolt, NanoDynamics, Renewable Ventures and SiGNa Chemistry. Antenna also has a strong practice in information technology and business-to-business services.  IT clients include Arena Solutions, Azaleos, Eloqua, Commission Junction, the Internet Archive, New Boundary Technologies, Quova, Inc., Nielsen Norman Group and Voxify. WebEx Communications, Inc., the number one provider of software as a service via the Internet, continues as a client since 1998 (3).

In 2010 the company was acquired by The Beckerman Group, an independent public relations firm based in New Jersey (1).

Sources

  1. Hoover’s, Inc. (2012). “Antenna Group.” Retrieved on November 15, 2012.
  2. Antenna Group (2010). Retrieved on November 16, 2012.
    1. “Our Approach” from www.antennagroup.com/our-approach
    2. “Our Story” from www.antennagroup.com/our-story
  3. Nanotechnology Now (2005, October 12). “Emerging Technology PR Firm Antenna Group Builds Base in New Industrial Technologies.” Retrieved on November 16, 2012 from www.nanotech-now.com/news.cgi?story_id=11959